Digital Content Strategy, Social Media Management, Format Creation
For Giacobazzi Vini, a Modena-based winery specializing in the production of Lambrusco and sparkling wines, we planned a digital strategy with the aim of increasing brand awareness and encouraging interest in the products of the vinery.
We took care of the company’s social pages by focusing on brand values such as conviviality, cheerfulness and serenity, structuring an editorial plan that was as homogeneous in terms of graphics as it was heterogeneous in terms of content. In fact, we have created several original formats.
The #GIACOBAZZIMODENATOUR, for example, wants to accompany users through the beauties and special places of Modena with a different perspective: that of the bottle of wine, which becomes a travel host, a special, unique tourist guide. The format is scalable and can evolve while maintaining the promise of initial value: to take users to visit magnificent places around Italy, thanks to Giacobazzi.
This and many other formats make up the Giacobazzi page, giving life to a colourful, fun and elegant puzzle.