Format Creation, Video Production, Digital Content Strategy, Influencer Marketing
Assocamerestero – MAECI
Within the TRUE ITALIAN TASTE project, after the success of the web series CI VEDIAMO IN CAMERA, we created another one: THE WINE SIDE OF ITALY, in 4 episodes, dedicated to wine and aimed at Italian and foreign users, thanks to dissemination through the channels of the Italian Chambers of Commerce.
The food and wine critic Luca Iaccarino travels through Italy from north to south following an imaginary “wine road” and stopping in Piemonte, Veneto, Marche and Puglia. On his journey, he visits the taverns of the area, tasting food and wine in the company of the innkeeper and a sommelier.
The series aims to make foreign consumers aware of the native Italian vines and their stories, but it has also been promoted in Italy, appearing on ilgusto.it, the vertical digital channel of Repubblica dedicated to food&wine.
The release of the series was supported by a digital communication strategy full of auxiliary content, curated by us and amplified thanks to influencer marketing.