Local Health Center of Biella

Since 2020 we have been collaborating with the Local Health Center of Biella, taking care of the hospital’s communication strategy, in order to document the work of the various wards.

First of all, we created some informative WEB SERIES on particular topics, such as newborn care, treatment of plagiocephaly and assistance to patients with oncological problems.

With the arrival of the pandemic, the strategy has adapted to the need to tell the story of the health emergency, giving life to real awareness campaigns.

The first campaign promoted the use of the mask through the concept SE LO FA UN BAMBINO, LO POSSIAMO FARE TUTTI (IF A CHILD DOES IT, WE ALL CAN DO IT), while the second promoted the use of the vaccine through the concept LA SCELTA È TUA (THE CHOICE IS YOURS), which uses the sport metaphor to emphasize free will while pointing out, as well, the importance of cooperation and teamwork.

In parallel with these campaigns, we produced various COVID and CHARITY themed video contents: GRAZIE! (THANK YOU!) is a sincere tribute to the healthcare personnel, who fought the virus on the front line; THE HEART’S PUZZLE is an exciting collage of actions and people who kept the hospital alive in the moment of crisis; THE KID’S DRAWING shows the pandemic through the eyes of a child, promoting fundraising for the new intensive care unit in Biella.

We have been collaborating on the Smartphone d’Oro Award since 2023.

A Lancia Fulvia for the hybrid room
In the summer of 2024, we made a video to tell about the special donation of an anonymous benefactor from Biella: a 1971 Lancia Fulvia HF 1600. This flaming red car accompanied the donor during the years of his youth and was given to the “Friends of Biella Hospital” association.

The car was then auctioned off by Auto Moto Storiche Alto Piemonte with the goal of raising funds for an important cause: the construction of the Biella Hospital Hybrid Room.

The video, shot among the picturesque roads of Biella, follows the car’s journey to the hospital and includes interviews with those involved in the donation. The link with the passion for classic cars and the desire to improve the health care offerings of Biella Hospital were thus highlighted.

Con il cuore nei rifugi biellesi

We started from the concept that mountains are not barriers and that every mountain hut is connected, because every heartbeat counts, to develop the video “CON IL CUORE NEI RIFUGI BIELLESI” We wanted to tell the story of an innovative project that brings advanced defibrillators to mountain huts, creating a safety network connected with the hospital to ensure rapid intervention in case of cardiac arrest.

The video was awarded the 2024 Smartphone d’Oro.

Decennale: 2014 – 2024

“DECENNALE: 2014 – 2024” celebrates the hospital’s first ten years, collecting the words and looks of medical staff, volunteers and patients.
The video wanted to be a token of thanks for making the hospital a key reference point for the health, support and hope of the entire Biella community and beyond.

Nuova Sala Ibrida