Il seme della fantasia

For Giotto, we created a series of videos to be broadcast on the brand’s social channels.

The concept of the video production is enclosed in the claim: #ilsemedellafantasia. In each video, a crayon is associated with a natural element of the same colour: a green leaf, white snow, a yellow ear of corn. The crayons magically come to life thanks to the hand of a child, who shakes them until they are transformed into a natural element.