Digital Content Strategy


Terres Monviso



PLUF!, acronym for Unified Ludic Project for Families, funded by the European Union through the Interreg Alcotra program, is a communication project for the tourism promotion of the Monviso area intended for children and families.

The protagonist of the project is a reinterpretation of Sarvanot, a smiling and friendly elf, but also a little mischievous, inspired by a mythological figure from the Monviso area.

For the project we manage the editorial and press office activities, the drafting of the communication and marketing plan, the creation of the editorial plan and the development of the related social content. These activities helped to raise awareness of the Alpine territory of Monviso, where the welcome for families is certified.