Editorial Project
CLIENT
Intern Project
CASE LAUNCH
2022 – Ongoing
DRAWING HEROES wants to ENTRACT, EDUCATE and MOTIVATE children and young people by bringing them closer to the world of DRAWING by involving them in various ways and with different types of content, more or less structured.
The MISSION of DRAWING HEROES is to put children and their drawings at the center of the project, with the aim of entertaining, educating but also motivating them to bring out a little piece of their talent.
The narrative of DRAWING HEROES is developed on various CHANNELS each with its own identity and tone of voice. Contents, different and declined according to the channel, belong of the same narrative universe and concurs with the same objectives: to entertain, to divulge, to involve. Each format, with serial development, stands out from the others and at the same time complements them, with a tone of voice suited to that specific content.
The project is based on three important values:
ENTERTAINMENT – ENTERTAINING kids and teens with contents of various kinds, shapes and sizes, but also to actively involve young viewers by issuing challenges or simple invitations to participate, in a push and pull content logic.
DIVULGATION – TEACHING or simply INSPIRING kids and teens through drawing, sharing notions, styles and techniques through the guidance of those who have made a passion a job. But also address more complex drawing-related issues with parents and educators.
ACTIVE PARTICIPATION – SHOWING talent by involving artists and professionals in the world of drawing and children and young people who are willing to share their creations. But also DISCOVERING the talent of those who are immersing themselves in that world for the first time.
Since its inception, the project has involved two young and bright CONTENT CREATORS, a professional ARTIST and a YOUNG APPASSIONATE of drawing who, by profile and vocation, are part of the DRAWING HEROES team.
With the invaluable support of MIC, we initiated the Drawing Heroes Live Show, a tour in shopping malls, which gives elementary school pupils the opportunity to participate in our LABs and a Live Show, guided by professional drawing artists and joined by content creators, Ambassadors of the project.
DRAW, LEARN, ENJOY is the pay off of Drawing Heroes but we also like to add the verb GIVE to signify the best intentions we have and want to achieve with this project.
Drawing Heroes is also a solidarity initiative. The project is in partnership with the newly formed SUPERCHIKOS Association whose goal is to improve the lives of children who have fewer opportunities and, to do so, involves other children. Each drawing can become a concrete gesture to help other children grow up in a fairer and more beautiful world. During events at shopping malls, about 60 drawings were donated that will become the illustrations for a booklet that will be donated to charity. Also planned is a traveling exhibition throughout Italy.
Fun and popularization for those who can, but also social utility to help those who cannot, through an editorial project that can create and donate something to others: value for value, in a fair exchange.
Each drawing made represents a small contribution to help less fortunate children.
