Conservatory of Music “A. Casella” - L’Aquila

A new partnership with the “Alfredo Casella” Conservatoire of Music in L’Aquila to promote Italy’s cultural heritage and advanced artistic training.

This is “ItARTS. Italy for Arts: Resources, Time and Space”, an internationalisation project funded by the Ministry of University and Research (MUR) and the EU’s Next Generation PNRR funds, promoted by the “Alfredo Casella” Conservatory of Music in L’Aquila, as the lead institution.

The acronym ItARTS is not merely an abbreviation, but a concept that reflects the fundamental pillars of this project: Training: through workshop activities that enable artists to develop professionally, experiment without limits and hone their talent; Creation: the opportunity to explore new artistic horizons, innovate and challenge conventions; Production: the creation of works and events that engage the public in unique and immersive artistic experiences.

From this concept, we have developed a communication strategy centred on the final letter ‘S’ of ItARTS, from which we have derived words that reflect the project’s actions and values: itARTStudia, itARTScopri, itARTSuona, itARTSogna.

These concepts are interwoven with the distinctive colours of the logo (red, blue, yellow, green), which represent the vibrancy and richness of Italian culture.

We developed a social media editorial plan that combines organic and sponsored content, a bilingual website with interactive and engaging sections to explore every aspect of the project, and offline materials and exclusive merchandise to promote the initiative internationally.

A project that not only promotes art, but also helps it to grow, innovate and engage new generations of artists and audiences.