Format Creation, Writing, Video Production
WSC for Vodafone
As part of a branded content action for Vodafone, we created the #CagliariChallenge format, managing its writing and video production.
It is a series of videos, distributed on Vodafone’s social channels, in which Cagliari players challenge each other in football challenges, themed according to the brand’s values. At the end of each challenge, the players launch a call to action to the public to participate in a contest.