Local Health Authority of Biella

Since 2020, we have been collaborating with the Biella Local Health Authority (ASL), managing the hospital’s communication strategy with the aim of documenting the work of its various departments.

In the initial phase, we produced several informative web series on specific topics, such as newborn care, the treatment of plagiocephaly, and care for patients with cancer.

With the onset of the pandemic, the strategy adapted to the need to address the health emergency, giving rise to full-fledged awareness campaigns.

The first campaign promotes mask-wearing through the concept “Se lo fa un bambino, lo possiamo fare tutti” (If a child can do it, so we can), while the second promotes vaccination through the concept “la scelta è tua” (The choice is yours), which uses a sports metaphor to emphasize free will while highlighting the importance of cooperation and teamwork.

Alongside these campaigns, we produced several video pieces on the themes of COVID and CHARITY: “Grazie” (Thank you) is a heartfelt tribute to healthcare workers who fought the virus on the front lines; “The heart’s puzzle” is a moving collage of actions and people who kept the hospital running during the crisis; “The kid’s drawing” shows the pandemic through a child’s eyes, promoting fundraising for the new intensive care unit in Biella.

Since 2023, we have been collaborating on the Smartphone d’Oro award.

Una Lancia Fulvia per la Sala Ibrida

In the summer of 2024, we produced a video to tell the story of a special donation from an anonymous benefactor from Biella: a 1971 Lancia Fulvia HF 1600. This bright red car had been a constant companion to the donor during his youth and was donated to the “Amici dell’Ospedale di Biella” association.

The car was then auctioned off by Auto Moto Storiche Alto Piemonte with the goal of raising funds for an important cause: the construction of the Hybrid Room at Biella Hospital.

The video, filmed along the picturesque roads of the Biella area, follows the car’s journey to the hospital and includes interviews with the key figures behind the donation. It highlights the connection between a passion for classic cars and the desire to improve the Biella hospital’s healthcare services.

Con il cuore dei rifugi biellesi

We started with the concept that the mountains are not a barrier and that every mountain hut is connected—because every heartbeat counts—to develop the video “With Our Hearts in the Biella Mountain Huts.” We wanted to showcase an innovative project that brings advanced defibrillators to mountain huts, creating a safety network linked to the hospital to ensure rapid response in the event of cardiac arrest.

The video won the 2024 Smartphone d’Oro award.

Nuova Sala Ibrida